Ann is an innovator, marketer, creative business strategist and thought-leader. Her diverse experience ranges from marketing and brand strategy to operational strategy and innovation. With experience across client and agency, for-profit and non-profit, global and regional, she has supported brands in retail, tech, gaming, lifestyle, fashion, luxury, beauty, food and beverage, and CPG industries. Her work has been recognized by The Webby Awards, The Effie Awards, and The Shorty Awards.
As Head of Influencer Strategy and Operations, Ann oversees the overall business strategy and vision for the influencer practice, driving revenue growth, operational efficiencies and developing new business and product strategies. She is constantly curious and focused on delivering best in class, innovative creative solutions.
Under Ann’s leadership, the practice experienced double-digit growth through new business and new product and service offerings.
Prior to Edelman, Ann served as SVP, Influencer Strategy and Engagement at Mitchell and Dentsu Aegis Network, responsible for global business strategy and brand vision as well as operations for the digital and influencer marketing practice areas. Ann ran influencer marketing for a portfolio of brands including Walmart, Sam's Club, P&G, Yamaha, Del Monte, Triscuit, Sony, and ASUS. Ann was one of 25 executive leaders across Dentsu Aegis selected to participate in the prestigious Dentsu Management Institute (DMI), in Tokyo.
Prior to Dentsu Aegis Network and Mitchell, Ann served as Global Digital Marketing Director for Havas, leading marketing and intra-network operations. She was responsible for leading strategy for a portfolio of clients including IBM, GE, and Hershey’s.
Earlier in her career, Ann cut her teeth in planning and strategy at DoubleClick, eBay Enterprise, and DigitasLBI, where she executed campaigns across industries.
FUEL THE WONDER
ALWAYS-ON INFLUENCER PROGRAMMING
THE BELL: A TACO BELL HOTEL AND RESORT
CURATING A DREAM DESTINATION FOR BRAND FANS AND TOP TIER DIGITAL INFLUENCERS
Make Enfamil the number one choice for Mom's by activating all tiers of influencers, from micro to top tier, to foster education and consideration along the customer journey.
Create moments throughout the year to convene mom's and their most trusted sources of insight, outside of their immediate friends and family and HCPs.
In the last decade, food in America has moved from “food as fuel” to “food as experience.” This cultural shift embodies what Taco Bell is all about: an explorer brand that inspires people to break the pattern of predictability.
While Taco Bell is the largest quick service Mexican restaurant in the world, some of their competitors still outmatched them in restaurants five to one. Luckily, Taco Bell has a secret weapon. Their fans.
How do you get those fans to make your brand feel bigger than your number of restaurants? You build them a dream destination. Welcome to The Bell: A Taco Bell Hotel and Resort, where taco dreams were turned into reality for five days.
ONLINE GROCERY PICKUP
ACTIVATING INFLUENCERS TO DRIVE AWARENESS OF A NEW PRODUCT LAUNCH
Drive adoption of Walmart's Online Grocery Pickup service by activating 175 always-on micro and mid-tier influencers, across priority markets.
Engage influencers to create original content highlighting the convenience of shopping online and the ease of quickly picking up groceries without having to leave their vehicle.
SOCIAL BUSINESS AT IBM
ACTIVATING EMPLOYEES AS INFLUENCERS
B2B influencers thrive across a variety of channels – both inside the workforce and online through communities like LinkedIn and Reddit. But, what if you had influencers in your own organization who could convert abstract concepts like artificial intelligence (AI) and cloud computing into exciting ideas for the masses?
Our remit was to build a digital system to optimize interactions, elevate expertise, and bring abstract products to life through creative content.