Hi, I’m Anngelica.

I am a revenue-focused global marketing executive with 20 years of experience building modern growth engines that scale brands, revenue, and market share. Across agency and brand-side leadership roles, I have led integrated marketing organizations spanning brand, content, creative, performance marketing, partnerships, CRM, and analytics, managing more than $200M in marketing investment and generating over $1B in attributable revenue while consistently delivering 5:1 returns. I bring deep expertise across ecommerce, retail, DTC, technology, beauty, financial services, and CPG, leveraging customer insights, data, AI, and emerging technologies to drive measurable business outcomes.


Throughout my career, I have led transformative programs for some of the world's most recognized brands, including IBM, Adobe, Procter & Gamble, Estée Lauder, Walmart, Charles Schwab, Intel, and Uniqlo. Most recently, at Wayfair, I helped scale a global marketing organization across six distinct brands, driving 262% revenue growth while doubling marketing's contribution to the bottom line through integrated content, partnerships, brand strategy, and performance-driven execution.


My leadership philosophy is simple: brand, performance, partnerships, and customer experience should work as a single, coordinated system. I build marketing organizations that connect storytelling with accountability, balancing long-term brand equity with short-term commercial outcomes. The result has been faster speed-to-market, improved organizational efficiency, stronger cross-functional alignment, and sustainable growth at scale.

I lead with empathy, build with rigor, and measure what matters. The strongest brands are those that can simultaneously strengthen customer relationships, accelerate revenue, and create competitive advantage. Ultimately, I help organizations transform marketing from a cost center into a strategic growth engine that balances brand building, customer acquisition, operational excellence, and measurable business impact.

Awards

2024, Muse Award (5x)
Wayfair at BravoCon
Social Media Campaign – Celebrity & Influencer
Social Media Campaign – Brand Partnerships
Branded Content – Social
Integrated Marketing – Brand Partnerships
Integrated Marketing Campaign

2024, LTK Multi-Category Campaign Strategy Award
Recognized as the brand with the best multi-category campaign strategy for sustained efforts across multiple verticals.

2023, Vega Award
Wayfair Way Day
Best Social Media Campaign
Best Influencer Marketing Campaign

2023, Titan Award
Wayfair Way Day
Best Influencer Marketing Campaign

2022, LTK Brand Awareness Award
Recognized as a leading innovator investing in ground-breaking creator strategies, reaching new shoppers and driving incremental sales.

2020, Shorty Award
The Bell: A Taco Bell Hotel and Resort
Food & Beverage
Integrated Marketing
Restaurants

2020, D&AD
ASICS Eternal Run
PR / Use of Events & Stunts

2020, The Drum Marketing Awards
ASICS Eternal Run
Best Brand Experience & Event

2019, Cannes Lions
ASICS Eternal Run
Grand Prix: Entertainment Lions

2018, Effie Awards
P&G New School Laundry
Silver Single Retailer Program: Mass Merchants

2015, Employee Communications Awards

IBM Think Academy
Employee Education

Recent Speaking Engagements

Growing Earnings: Maximizing Brand Collaborations with LTK, Anthropologie, and Tarte at #LTKCon

Desperately Seeking Substance with GOAT