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Award-winning global marketing executive with a proven record of leading agencies, consistently delivering double digit bottom-line growth, while providing above industry norm annual staff and client retention.

Accustomed to working with blue chip brands from strategist to proven problem solver. A forward-thinking leader proficient in all facets of agency management, has a strong track record of winning business, developing talent, adapting to the changing marketing landscape and successful experience with M&A. An accomplished change agent known for surpassing goals.

ABOUT ME >

PROJECT SPOTLIGHT

Influencer marketing is a critical part of the marketing mix. In fact, according to Business Insider Intelligence, it’s expected to grow to a $15 billion industry by 2022, up from $8 billion in 2019.

This report offers an in-depth look at the 10 important influencer developments that will impact business, society and government in 2020.

10 TRENDS INFLUENCING 2020 >

FEB 2019 - PRESENT

EDELMAN

HEAD OF INFLUENCER STRATEGY AND OPERATIONS

Responsible for driving a unified vision for the influencer offering.
Developed product positioning, go-to-market strategy, and product offering for the influencer practice.
Won the agency’s first influencer AOR contract, supporting multiple brands across all tiers of talent.
Built and executed the marketing plan for the influencer practice and evolved revenue tracking and employee tagging for more accurate reporting and forecasting.