Award-winning global marketing executive with a proven record of leading agencies, consistently delivering double digit bottom-line growth, while providing above industry norm annual staff and client retention.
Accustomed to working with blue chip brands from strategist to proven problem solver. A forward-thinking leader proficient in all facets of agency management, has a strong track record of winning business, developing talent, adapting to the changing marketing landscape and successful experience with M&A. An accomplished change agent known for surpassing goals.
Influencer marketing is a critical part of the marketing mix. In fact, according to Business Insider Intelligence, it’s expected to grow to a $15 billion industry by 2022, up from $8 billion in 2019.
This report offers an in-depth look at the 10 important influencer developments that will impact business, society and government in 2020.
FEB 2019 - PRESENT
EVP, HEAD OF INFLUENCER STRATEGY AND OPERATIONS
Responsible for driving a unified vision for the influencer offering.
Developed product positioning, go-to-market strategy, and product offering for the influencer practice.
Won the agency’s first influencer AOR contract, supporting multiple brands across all tiers of talent.
Built and executed the marketing plan for the influencer practice and evolved revenue tracking and employee tagging for more accurate reporting and forecasting.
MY PUP, MODEM
San Francisco State University
University of California, Berkeley
Hyper Island Master Class
Brand + Digital Strategy
Influencer Strategy + Programming
Content Development + Co-Creation